At least 10% of your customers are Dyslexic!
A disproportionate number of millionaires and successful business owners are Dyslexic. This means that some dyslexics have big spending power & are themselves business owners and managers.
Gearing your Business-to-Business as well as external advertising and promotional material so that it is more dyslexia friendly make good business sense.
At least 10% of your clients are dyslexic, and if you are dealing with PR and Marketing, graphic design, engineering, architecture & service industries this number could be as high as 60% in certain firms.
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